Websites today have all started to kind of look similar, and that is a good thing in many ways because taking the time and energy to figure out a website like it’s a new language is not a good use of anyone’s time. There are company informational websites that people use almost like they did a phone book years ago and there are e-commerce sites that people used to use like a tangible product catalog. Both of these kinds of websites should be designed differently and they often are. There is a standard design for the kind of website that a company has constructed on their behalf depending on the information that they want to present to the internet public looking for their products or services and there are common dos and don’ts for a website design company.
1. DO make the most important information on a website the easiest to find – This means that whatever it is that is the company’s primary call to action should not be more than one click away, if it is to be a click away at all. Sometimes it is a good idea to have this information on the first page that internet users arrive at after they type in keywords that cause a webpage to come up on the search engine results page that they click on. The most relevant information should never feel like finding a needle in a haystack and if your company has a lot of information to present then it should be presented in a way that makes sense.
2. DON’T present information in a cluttered, unorganized kind of way - Human eyeballs gather information for the human brain and require that the information be provided in a discernible fashion so that it can be categorized and delivered appropriately. Certain advertising principles need to be adhered to with regard to the design of a website and often just being remembered is one of the main objectives, especially in industries with stiff competition. So, if there is something that makes a company special and separates it from the pack, this differentiating factor should be presented in a way that the internet visitor will remember, but not until after they realize they have arrived at the right place.
3. DO use intelligent branding and slogan placement – A company’s logo is an important tool that is meant to be remembered. Repetition is an effective mechanism for memory and on a webpage this concept can be applied in a couple of different ways. On many informational webpages a company’s logo is centered on the top of the page or located on the top left or right. This is the case on every page of the website and it usually doubles as a clickable link that brings the visitor back the homepage. Sometimes, a digital marketing agency will soften the logo image and place it in the background of the web pages in a repetitive pattern that is reminiscent of wallpaper. If a company has a clever slogan that will help people remember them, a web developer may decide to place it at the bottom of every page or opposite the logo, if the slogan is not included as a part of the logo.
4. DON’T allow pup-ups of any kind on a webpage - Pop-ups are a scourge and it seems that the only people who enjoy them are the internet marketers that sell advertising and use these annoying little boxes as their message-delivery vehicles. With pop-ups it is simple: They are ineffective and upsetting to an internet webpage viewing experience. Friends don’t let friends click on pop-ups and good web designers don’t allow pop-ups to infect the websites they design like a cancer that will ruin their bounce rate. When a website viewer arrives at a website and then leaves it within a short amount of time it contributes to their bounce-rate.
There are an immense amount of things that a good web developer knows about their business that can help just about any other business increase theirs. New web development agencies are being created every single day because the internet generation is graduating from college in spades every single semester with valuable and relevant experience in the fields they have educated themselves in to be employable. Effective web development is a crucial piece of every modern-day business who wants to be successful but finding a developer that knows what they are doing is an important piece of the puzzle. Finding one that knows the basic dos and don’ts of the business is a good place to start for any business who is looking for the proper internet partner.Comments Off