By now it’s painfully apparent than in order to succeed in business, you’re going to have to build a proficient website. Whether this means you do it yourself, or you bring in a professional responsive web designer in to handle the hard stuff, you need to be prepared. By doing your research and knowing what you’re after, you’ll be one step ahead of the game. In order to have staying power in the business world, one must elevate themselves above the competition. One of the best ways to do that is design a truly great website, one that people want to go to and stay on. A lot of folks try to wing it when it comes to their presence on the web, and it shows. Avoid this pitfall and do it right. Put time and effort into your website and you will see it pay dividends. To help you along the way, take note of the follow five solutions to better website design.
Have A Professional Logo
Designing your company’s logo may not be as easy as it seems. You want to go with something that is memorable and will be instantly recognizable to your customers for years to come. The logo should be simple and clear enough to make a statement about your business to potential clients and customers as well. If you’re uncertain of your capabilities when it comes to this, don’t be afraid to outsource to a professional graphic designer. You may find it fairly reasonable to have a logo and a couple of alternates created.
Make Photography a Strength
Stock imagery just does not get it done when it comes to designing a professional and successful website. Expert web developers will tell you first hand, having professional photography can be the difference between a dud and a smash hit when it comes to website design. There are many, many photographers out there with high-end equipment that really do a fantastic job. Having images of your team of business in action is great for your website, and helps your image in the eyes of visitors.
Smart and Focused Design
You want your website to be memorable, but simple and easy to use at the same time. Employ colors on your site strategically, you don’t want to have something looking like the end of the Color Run (unless of course you have a news site covering the Color Run!). Have an established and consistent theme on your website that ties things together. Always take typography into careful consideration as well. One of the worst things for a website is to have it be illegible. Make sure not only that people can read your font, but that it fits into the theme of the site. Something like Comic Sans isn’t going to work well on a serious site. (Well, I wouldn’t recommend Comic Sans on any site for that matter).
Avoid Having an Annoying Site and Concentrate on Security
I feel as if these two things go hand in hand, so I’ve set them both up in the same category. Firstly, don’t be a nuisance. Nobody wants to come to a website with flashing banner ads, intrusive pop-ups, or spammy videos. Steer clear of these types of things at all costs. Directly tying into these types of things is security on your website. You want customers and clients to trust you and your site, so it may be worth it to consult a website developer when it comes to securing your website. Ensure that customer’s information is safe when it is being transmitted over your website, and it will go a long way towards establishing a great relationship.
Keep Mobile and Tablet Users in the Fold
Over the last five years or so, one of the biggest developments on the web has been the explosion of people using smartphones and tablets to access it. If you fail to account for these users, you’re going to be missing out on a massive chunk of the internet faring population. In addition, it will make your site seem unprofessional or unfinished if people cannot access it from multiple devices. You want to provide users on the go with the same experience people have using your site in the comfort of their own home. Always test your site and make sure it’ll work for everybody!
Your website is one part of your business that you definitely want to make a focal point. Not only can it be the most powerful marketing tool in your arsenal, but a well designed website can help increase your profits all across the board. Keep these five tips in mind, and approach your website with a tenacious and thoughtful attitude.Comments Off